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Extra! Extra! Extra! Something big has happened. Premier Li Keqiang has exposed Hebi Feihe.

1970-01-01
On the afternoon of August 27, 2014, nearly 200 employees from various departments including production, quality control, technology, and R&D, along with workshop managers and some operators, gathered in the northern square of our company’s third workshop. Under the leadership of Vice Presidents Liu Jianshan, Liu Guang’en, and Li Han, and with heavy hearts, they participated in the destruction of 1,480 pairs of electrical insulating boots that failed to meet rigorous quality standards, representing a loss of products valued at tens of thousands of yuan.
 

This was not an easy decision to make. We deeply regret the loss, but we recognize that this is our responsibility as Feihe employees. Despite the significant financial impact, we resolutely chose to destroy these substandard products because we are Feihe, and we produce rubber boots known for their quality. Our customers’ trust is our greatest honor, and we would never allow a pair of boots that does not meet our standards to reach the market.

This loss has also prompted us to further strengthen quality management across all processes. From R&D to material selection and production, we will be even more stringent in our efforts, striving to achieve zero waste. Moving forward, Feihe Company will continue to operate with efficiency and excellence, providing safe and comfortable rubber boots to customers worldwide.Since its inception, Feihe Company has adhered to the principle of “Quality First.” Over the years, we have consistently provided our customers with rubber boots that meet the highest standards of quality and comfort. For six decades, Feihe has steadily advanced, ensuring that every customer wearing our boots enjoys long-lasting safety and security, becoming a trusted partner throughout their lives. Today, even as we face this significant loss, Feihe employees remain proud of our commitment to quality. We understand that only by prioritizing product quality can we live up to our customers’ trust and uphold our company’s reputation. We will continue to uphold the ethical standards of Feihe, ensuring that every pair of boots meets national inspection standards, so that every customer can wear them with confidence and safety.

 This loss has also prompted us to further strengthen quality management across all processes. From R&D to material selection and production, we will be even more stringent in our efforts, striving to achieve zero waste. Moving forward, Feihe Company will continue to operate with efficiency and excellence, providing safe and comfortable rubber boots to customers worldwide.

 







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